How Demand Planners turned sales data into smarter replenishment across 1,500+ Canadian doors and cut stock-outs by 21%.

Sudhir Kumar

Managing Director, Demand Planners

Sukh Singh

Key person, Demand Planners Inc

21%
fewer stock-outs on retailer shelves
23%
better forecast accuracy for key product lines
18%
more orders from existing retail doors

“Planning demand is our business, yet we were planning with partial information. ProSessed gave us the numbers to plan with confidence.”

Sudhir Kumar

Managing Director, Demand Planners

Planning demand without a clear view of demand

Demand Planners Inc describes itself as a team of passionate foodies who take care of the product, the process and the people. From its base in Mississauga, the company brings its own in-house brands and a selection of well-known global brands to Canadian shoppers.

Getting the right product onto the right shelf at the right time is the heart of distribution. For Demand Planners, three gaps made that harder than it needed to be.

“Experience takes you far, but with this many stores you need facts in front of you. We wanted every reorder decision to be backed by data.”
Sudhir Kumar, Managing Director, Demand Planners

Sales data in scattered places
Order history lived in emails, messages and spreadsheets. Spotting which products were speeding up or slowing down took real digging.
Uneven shelf availability
Across more than a thousand doors, a few popular lines would run out while others lingered. Replenishment was often reactive, not planned.
In-house and global brands side by side
Own brands and imported partner brands follow different lead times. Deciding when and how much to reorder relied heavily on experience and instinct.

Let the data lead the plan

Demand Planners moved its wholesale ordering onto ProSessed so that every order, from every customer, would land in one connected system. Retailers place orders on the mobile app, and each order adds to a growing picture of what sells, where and how quickly.

With inventory managed in one place and sales insights updating as orders arrive, the team can see which products are running low, which are building momentum and which brands need attention. Reorder planning has moved from gut feel to a clear, shared view.

The platform was also built around the way Demand Planners works. Custom views separate in-house brands from imported partner brands, so each can be planned against its own lead times and demand pattern.

Demand and sales insights
Trends by product, brand and customer show what is accelerating or fading, well before a shelf runs empty.
Live inventory in one place
Real-time stock levels support better buying, storing and allocation across the network.
Mobile ordering for retailers
Customers order from the mobile app in minutes, and every order feeds directly into the demand picture.
Brand-level planning views
Custom-built views let the team plan in-house and partner brands separately, each with its own timing.
Automated daily, weekly and monthly reports
Performance summaries arrive on schedule, ready for planning meetings without manual preparation.
Shaped around the business
Features were built to match Demand Planners’ own processes, with more being added over time.

21% fewer stock-outs through smarter planning

Within six months of adopting ProSessed, Demand Planners saw clear improvements in availability, accuracy and sales.

21%
fewer stock-outs
Earlier visibility into fast-moving lines meant products were reordered before shelves emptied.
23%
better forecast accuracy
Live order data replaced estimates, tightening demand plans for key product lines.
18%
more orders from existing doors
Better availability and easier ordering encouraged retailers to restock more often.
~30%
less excess stock
Planning in-house and partner brands separately reduced over-buying on slower lines.
~50%
less time preparing reports
Scheduled summaries replaced hours of manual spreadsheet work.

Typical results reported by ProSessed.ai customers.

“ProSessed turned our order data into a planning tool. Shelves stay fuller, our reorders are better timed, and the whole team is working from the same numbers.”

Sudhir Kumar

Managing Director, Demand Planners